When marketing messages are precisely targeted, recipients are more likely to find them interesting, relevant and timely — and responsiveness soars. Whether delivered in print or electronically, your company's communications could generate response rates reported by the Direct Marketing Association to be three to four times higher than standard communications! Add in the benefits of lower costs and greater efficiency from smaller, more precise campaigns and the value of Evatone's well-planned and executed One-to-One Marketing becomes obvious.
With the new Xerox DocuColor® iGen3T Digital Production Printer, Evatone is among an elite group of print solution providers now offering clients stunning reproduction quality with a wider range of options to do small press runs and customization that until now were cost prohibitive.
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Evatone's comprehensive service bundle means One-to-One Marketing is truly one-stop. Our Direct Marketing division combines advanced data profiling with compelling creative to tailor messages that move prospects to act. With state-of-the art digital printing, we translate those messages into individualized text and graphics. And our targeted e-mail messaging and customized web "landing pages" provide powerful One-to-One vehicles for reaching prospects and customers who prefer electronic communications.
We can take your existing customer database and cross-reference it with our powerful profiling data to identify prime segments for each type of message. Our profiling services include:
- Silver: Basic demographic analysis, such as age, gender and geography
- Gold: Silver service plus PRIZM lifestyle profiling and the creation of custom target groups
- Platinum: Silver and Gold service plus custom predictive analysis and/or statistical modeling. We analyze hundreds of behaviors or characteristics to deliver pinpoint one-to-one marketing messages.
Once we've defined profiles, we create and deliver timely messages segmented by profile and delivered by the media vehicle of your choice: print, audio, video or online.
With our flexible, high-speed
digital printing, every recipient can feel that the direct mail piece in his or her hand was designed just for him or her - because it was! Advanced database analysis drives the choice not only of copy, but also photos most likely to resonate with each person - everything is selected for printing with one-to-one precision.
Our personalized e-mail messages encourage click-through, and our eReply technology makes it easy for you to capture responder information. What's more, we'll provide complete campaign analysis so you can view the results and create even stronger response next time around.
Want to learn more about how we can create a custom one-to-one marketing campaign for you?
Contact us today!